Last Updated: 17 November 2023

You're here because you want to understand what we know about you, why we need that info, and what we do with it (spoiler: we're not just being nosy!). At Adrenali.ne we're dedicated to doing football rights the right way, and we have the same approach to privacy. Just like Gigi Buffon, we're a safe pair of hands when it comes to your data. But rest assured, it's only your information we keep under lock and key. When it comes to us, we're committed to being upfront and clear about how we operate.

OUR TACTICS

First and foremost, we play fair. As a Swiss company, we have to comply with Switzerland's Federal Act on DataProtection (FADP) – that's basically Switzerland's version of the EU's General Data Protection Regulation (GDPR). It was released in September 2023, so it's brand-new, up-to-date, and very closely aligned to the EU's version.

You must know the old saying: 'you're only as strong as your weakest link'. Well, it's true. And that's why we are very serious about doing business with service providers who also follow the rules. We make sure to select service providers who are compliant with privacy laws in their respective jurisdiction, whether it's the FADP, GDPR, or the Data Privacy Framework (DPF) – the legal framework regulating exchanges of personal data between the United States and the European Union, UK, and Switzerland.

Without further ado, we've put down our tactics in the following Privacy Policy. If you've still got any questions or want to chat about privacy, please reach out to support@adrenalinesport.com. We're all ears!

WHAT WE KNOW ABOUT YOU

Let's get one thing straight: we're not just nosy neighbours. To keep the Adrenali.ne wheels turning and our clients smiling, we and our service providers need a bit of info to work with.

This information includes basics like your name, address, and how to get in touch with you. But don't worry, we're not prying into your super-secret stuff, like passwords and such!

To ensure your privacy is protected and respected, Adrenali.ne makes sure we and our service providers get your data on a need-to-know basis. We've outlined the specific info Adrenali.ne needs to run smoothly and for our service providers to do their thing below. The legal nitty-gritty for processing this personal info is explained in each section.

THE INFO WE NEED

AUTHENTICATION DATA

To use Adrenali.ne, you need to authenticate. Think of this as your personal VIP backstage pass to the Adrenali.ne party. To get into the action, we need to know:

  • Your email address (username), and
  • Your super-safe hashed password

And hey, don't worry – we've got your back. As it's hashed, we can't actually see your password, and we definitely can't decode it to peek at your data.

Why? Well, we want to make sure everything is locked up tight and that you're the only one with the key.

DATABASE DATA

Now, this is like the playbook for Adrenali.ne. So that you have the correct information when you log into Adrenali.ne, we need to collect and store:

  • Your email address (and the special User ID in Adrenali.ne)
  • Your role in the game (are you a Club, are you a Commercial Partner, or are you part of our Adrenali.ne team?)
  • Any stuff you choose to share in Adrenali.ne (like your connections to clubs, sponsors, campaigns – you name it!)
  • We also keep track of any artwork files – how big they are, what they're all about, and their metadata
  • And to keep everything safe, we keep a log of any moves you make in Adrenali.ne – creating, editing, uploading, deleting – including the date and time

Why? Good question. It's all about making sure you have the right access, keeping everything safe, and having a solid record of what going on.

SECURITY

We've got your back when it comes to security. We keep track of:

  • The IP address you use to log in
  • The type of browser you're using (we don't judge, we're not here to shame you if you're still using Internet Explorer)

Why? You're really full of questions, aren't you? Well, this way, even if someone is pretending to be you with your username, password, and a fake moustache, we've got measures in place to make sure it's really you. Safety first, always!

THE INFO OUR SERVICE PROVIDERS NEED

So, here's the thing: we believe in playing to our strengths, focusing on what we do best, while teaming up with some pretty awesome service providers to handle the rest. And let me tell you, we're picky! We put our suppliers through a thorough vetting process, making sure they're as serious about security and privacy as we are.

Now, whilst we're in charge of choosing who we work with, we want to keep things crystal clear and will always let you know who's in on the action. When we do share your info with a service provider, it's for a good reason:

  1. They're crucial for delivering the service you want and expect from Adrenali.ne, or
  2. Our hands are tied and it's the law

Now, down below you'll find a list of some of the providers we team up with. We're not here to waste your time – we're just going to list the suppliers that have access to some of your information, not everyone we work with (do you really want to know the best spot for lunch near our office?!). For example, we might share your name and billing address with our CRM sidekick, Pipedrive. They help us whip up invoices and keep things in check. But our Project Management tool, Monday.com? They're not included here because they don't need to know your personal details to work their magic.

AMAZON WEB SERVICES (AWS)

We'll let you in on a little secret: our skills are in football rights, not in providing cloud computing services. So, we've teamed up with AWS to host all our services. While AWS takes care of storing and backing up the information you upload to your account, here's the deal: AWS doesn't actually access any of this information. Everything you put into Adrenali.ne is encrypted on your own device before it ever heads to AWS. So, rest easy, AWS won't read your info or files, and they definitely can't figure out your password or sneak into your account.

Adrenali.ne uses the AWS data centre in Frankfurt. AWS is all official and certified with its PCI/DSS Service Provider Level 1 badge, plus a bunch of other certifications. Want more nitty-gritty on Amazon and their privacy stuff? Head here.

So, what's the reason for processing this data? It's all about making sure we can provide that top-level Adrenali.ne service to you.

PIPEDRIVE

Pipedrive is Adrenali.ne's trusty CRM tool. We use it to keep track of all our current and potential clients. Some of our team members have memories shorter than a goldfish, so we also use Pipedrive to stay on top of interactions and conversations we've had clients.

In doing this important job, Pipedrive gets a peek at the following details:

  • Your name
  • Your contact info (e.g. email address and telephone number)
  • Your email conversations with Adrenali.ne staff
  • Dates, times, and a brief overview of interactions between Adrenali.ne staff and you (e.g. a meeting, a call, a lunch, or eight martinis in a cocktail bar)
  • What you pay us for specific services
  • Important documents like quotes, offers, invoices, and other relevant stuff we ping back and forth

For the lowdown on how Pipedrive handles security and privacy, check it out here.

The legal nitty-gritty for processing this data? It's all part and parcel of providing you with our services.

MICROSOFT DYNAMICS

Microsoft Dynamics is Adrenali.ne's Enterprise Resource Planning (ERP) and accounting software. We rely on it to help us plan, budget, predict, and report on all things financial. This means it is used for anything from procurement to processing invoices and payments, all the way to balancing our financial books and whipping up those balance sheets and periodic profit and loss statements.

While it's at it, Microsoft Dynamics gets a peek at the following details about the Account Owner:

  • Your name
  • Your email address
  • Your billing address, and
  • How much you paid for Adrenali.ne services

For the full scoop on how Microsoft Dynamics handles security and privacy, click the following links here and here.

Why does it need to know all this? Well, it's all part of the deal to provide you with our services. Plus, there are some legal hoops we need to jump through when it comes to keeping our books straight!

GSUITE

Meet GSuite, our internal collaboration tool, where emails, documents, and all things important find that digital home.

We're all about keeping client-specific data in GSuite to an absolute minimum. But given its vital role, here's what GSuite might get a glimpse of:

  • Your contact details (telephone, email address, address)
  • The back-and-forths you have with Adrenali.ne and our staff via email
  • Bookings details (think timeframes, value, specifics etc.)
  • Documentation specific to your relationship with Adrenali.ne (yep, that includes NDAs, service agreements or offers we made or signed with you)
  • Files and content you may have uploaded into Adrenali.ne

It's also worth mentioning that Google Chat is our internal communication tool. We use it to discuss the general development of the Adrenali.ne platform and address the occasional bug (yes, they happen to the best of us!).

Other than this, no other client-specific secrets about you are stashed in GSuite. We're all about transparency and respect for your privacy.

Google? Well, we don't think they really need much of an introduction. But in case you still use Yahoo or Bing, here's some more information about them and their certifications.

Why does GSuite need to know this stuff? It's all part of providing our services to you. Plus, it helps us keep our ducks in a row when it comes to making sure everything runs like clockwork!

YOUR RIGHTS

You're the boss! When it comes to your information, you've got some serious sway.

If you want to give your personal data a little makeover, it's a breeze. Just log in to your Adrenali.ne account to tweak your email address or other details. Or, if you prefer the personal touch, shoot us a message at support@adrenalinesport.com.

Feel like taking a step back? No problem. If you want to bid your data farewell from Adrenali.ne, drop us a line at – yes, you've guessed it – support@adrenalinesport.com. We'll do a quick ID check (just to be sure it's really you), and then within 30 working days, consider it done. Of course, we'll only erase what we can – legal obligations and our own interests might keep a few things in our memory bank.

If you're feeling like we've missed a step, you've got the right to voice your concerns. Let the supervisory authority know if you think we're not playing by the rules.

GENERAL PRINCIPLES REGARDING YOUR DATA

At Adrenali.ne, we've got some ground rules when it comes to your data. We won't use or spill the beans on your personal info for anything other than what it was collected for, unless we have your agreement or it's the law. And if there's ever a legal request for info, we'll make sure it's legit before sharing anything. If your info is subject to disclosure, we'll do our best to give you a heads-up, within the bounds of the law.

OUR POLICY TOWARD CHILDREN

Adrenali.ne is all grown up, so it's not for the kids under 18. It's not our game to scoop up personal info from youngsters. If a parent or guardian catches wind that their young one's info is in Adrenali.ne without their say-so, just give us a shout at support@adrenalinesport.com.

RETENTION

We'll hang on to your personal data as long as we need to for the purposes laid out in this Privacy Policy, unless the law says otherwise.

AGGREGATED DATA

We sometimes put our heads together and crunch the numbers to improve what we do. When we do this, we might share the big picture stuff with others, but don't worry, it won't reveal who's who. It's all about groups, not individuals.

ASSIGNMENT, CHANGE OF CONTROL, AND TRANSFER

If things change on our end – whether it's a merger, a new owner, or something else – the rights and responsibilities in this Privacy Policy might pass to someone else. Your info might also make the move, but we'll always make sure it's treated right.

JURISDICTION AND CROSS-BORDER TRANSFER

Our services stretch across the globe. That means your data might jet-set to different countries where we do business. We will follow the rules and do our best to make sure your data stays safe, no matter where it lands.

UPDATES TO THIS PRIVACY POLICY

We might shake things up and change this Privacy Policy. When we do, we'll slap a ‘Last updated' date at the top to clue you in. Any changes go live when we post the updated notice.

We'll keep you in the loop with notices about this Privacy Notice and your data. You'll find them on our website or in your inbox. Just remember, digital notices are just as legit as old-fashioned paper ones. They're considered received within 24 hours of being posted or sent.

If you've got questions or need more info, don't be shy – reach out to us at support@adrenalinesport.com. We're here to help!

These General Terms and Conditions shall exclusively govern the contractual relationship between the Client and Adrenaline Media AG (Adrenali.ne). Amendments and supplements to the contractual relationship, including changes to this clause itself, require written form to be legally valid.

1. SERVICES AND PRODUCTS

1.1. Adrenali.ne markets advertising and sponsorship-related services and products ('Rights') from rightsholders in professional sports ('Rightsholders'). Such Rights are delivered, provided and/or published by the respective Rightsholder.

1.2. The rights made available to the Client are to be used by the Brand only, for products or services within the defined Category only, within the defined Territory only and during the defined Term only.

2. USE OF RIGHTS

2.1. The Client shall use the Rights in compliance with any applicable law and regulations, either international, national, regional or local, as issued from time to time by the relevant lawmakers and/or authorities concerning the exploitation and the disposal of the Rights owned by the Rightsholder (the “Rules”). The Client shall bear all the costs and expenses required in order to procure that all the Campaigns used in connection with the exploitation of the Rights are compliant with any applicable law and regulations, including, without limitation, the Rules.

2.2. Any activity relating to the use of the Rights shall be performed by the Client exclusively in accordance with the provisions of this Agreement. The Client shall bear all the costs and expenses relating to the design and realization of all the materials used in the exploitation of the Rights.

2.3. The Client shall upload any advertisement or other form of use of the Rights (“Campaign”) to Adrenali.ne for approval at least 5 days prior to its use (e.g. the relevant match) and specify the way such Campaign is intended to be used (e.g. which Feed and for how many minutes the Campaign should be used for virtual advertising). Adrenali.ne shall communicate in writing to the Client its approval or dissent, explaining the relevant underlying reasons within 2 business days from the receipt of the above Campaign. Adrenali.ne may recall its approval at its discretion at any time, and any past approvals shall not constitute any future entitlement. Also, after approval of any Campaign by Adrenali.ne, the Client remains solely responsible for the content of its Campaign which shall comply with all applicable regulations and legislation. In the event of dissent by Adrenali.ne, the Client shall amend the Campaign in accordance with the indications and guidelines provided in writing by Adrenali.ne.

2.4. Adrenali.ne shall in no way be limited to negotiate and sign agreements with third parties active, in whole or in part, in the Category, or third parties who may be deemed in competition with the Brand or the Client respectively. Specifically, and without limitation, no exclusive negotiation period, pre-emption right or option right is granted to the Client for the potential renewal of this Agreement.

3. USE OF TRADEMARKS

3.1. The Client is not entitled to use the Rightsholder’s name or trademarks in any of its communication. The Client shall not perform any activity which entails the exploitation of the trademarks and the brands owned by Rightsholder (the “Trademarks”).

3.2. The Client hereby acknowledges and agrees that the Rightsholder is the sole and exclusive owner and entitled user of its intellectual property rights, including, without limitation, the Trademarks (the “Intellectual Property”). Therefore, the Client shall refrain from the performance of any action that may damage or harmfully affect the Intellectual Property. The Rightsholder shall have the right to undertake any action or initiative, including those of a judicial nature, aimed at protecting the Intellectual Property.

3.3. Upon termination of this Agreement, the Client shall immediately cease from the exploitation of the Rights, as well as the exploitation of any Campaigns at the time of termination of this Agreement.

4. VIRTUAL ADVERTISING

4.1. Virtual advertisements replace the digital advertisements in the stadium (showing other brands) during the match playing time. The television broadcast to the Territory may be split in a number of different regional feeds (“Feeds” and, each on separately “Feed”) and Brand may be entitled to have a different Campaign per Feed.

4.2. The technology used to implement virtual advertisements is marketed as Digital Overlay® and is provided on the main broadcast camera by AIM Sport Marketing AG, Switzerland (hereinafter the “Service Provider”). The Rightsholder and the Service Provider shall provide the Feeds to the so-called insertion point of the host broadcaster.

4.3. The virtual advertisement minutes are made available to the Client per home match of the Rightsholder and are calculated on a 90-minute basis, whereby the Rightsholder may at its sole discretion, decide during which slots the Campaigns are scheduled.

4.4. Due to the special technology and unique format requirements of this technology, the Client shall work with Service Provider to develop its Campaigns.

4.5. Should Client wish to split the Territory into more Feeds, Parties discuss in good faith the possibilities of such further split (mainly from a commercial and technical perspective) and the Client agrees to cover any additional cost of such request. The Rightsholder is entitled to further split the Territory into more Feeds at its own discretion at any time without the Client being entitled to receive additional Campaigns.

4.6. Digital Overlay® is a young technology and imperfections can be anticipated and expected. The Rightsholder and the Service Provider shall use its reasonable efforts to compensate any faults during the same match (e.g. during additional time) or during the subsequent matches. Faults in the implementation of the virtual advertisements shall not entitle the Client to any termination rights.

5. CONSIDERATION

5.1. Any consideration for the Rights shall be paid net and, therefore, any tax or any other burden related thereto shall be borne exclusively by the Client.

5.2. The Client hereby acknowledges and agrees that, in case of failure by the Client to pay the consideration or in case of partial payment of the same, Adrenali.ne shall have the right, at its sole discretion, to either (i) suspend its performance or (ii) terminate this Agreement with immediate effect, by sending a written notice to the Client.

5.3. In the event the Client does not pay the consideration in accordance with the agreed due dates, default interests of 1% per month shall accrue in favour of Adrenali.ne from the date in which the relevant payment falls due until the date of the effective settlement.

5.4. The Client acknowledges that in no case Adrenali.ne shall be held responsible for any impossibility to exploit the Rights due to events out of the control of the Adrenali.ne. Without prejudice to the above, Adrenali.ne shall be entitled, but not obliged, to grant the Client, even with a different timing or other benefits – whose value may be equal or superior to the value of the services whose performance was prevented – but in any case, the reduction of the consideration payable by the Client is excluded.

5.5. In case any optional Rights have been requested by the Client, by exercising the relevant option right, the Client undertakes to pay the relevant additional consideration (“Additional Consideration”) within the relevant payment deadline.

6. INDEMNIFICATION & LIABILITY

6.1. The Client shall indemnify and hold harmless Adrenali.ne and the Rightsholder, the Service Provider and its affiliates and their respective directors, officers, employees and agents from and against any and all claims, damages, penalties, proceedings, costs and expenses resulting from or in connection with any Campaign (even if expressly approved by Adrenali.ne) that is (a) in breach of any applicable regulations and legislation in the Territory, (b) fraudulent, misleading or deceptive; and/or (c) causing harm to the Rightsholder and/or third parties.

6.2. Adrenali.ne may involve subcontractors with the fulfilment of this Agreement. Adrenali.ne shall be liable for the diligent selection of such subcontractors.

6.3. The liability for indirect damages is excluded under all legal titles. In particular, Adrenali.ne is not liable for loss of profits and consequential damages. Adrenali.ne shall not be liable under any circumstances for force majeure events including, but not limited to, war, terrorism, hooliganism, strike, vandalism in- and outside the stadium, severe weather, accidents, traffic conditions, epidemics and pandemics, hijacking, acts of God, government or customs or supply chain interferences and other circumstances beyond Adrenali.ne’s control.

7. TERMINATION RIGHTS

7.1. In the event of a transfer to a third party, whether direct or indirect, of a majority ownership interest in the Client, regardless of whether such transfer is made by one or more transactions (the “Change of Control”), the Client shall inform Adrenali.ne in writing no later than 15 (fifteen) working days as of the occurrence of the Change of Control (the “Change of Control Notice”). Within 15 (fifteen) working days as of the receipt of the Change of Control Notice, Adrenali.ne shall have the right, to be exercised at its sole discretion, to withdraw from this Agreement by sending a written notice to the Client.

7.2. The Rightsholder may instruct Adrenali.ne, at its discretion, to terminate this Agreement by written notice to the Client if, the Rightsholders enters into sponsorship agreements with third parties active, in whole or in part, in the production and/or marketing of goods, services and products identical to, or otherwise in competition with, the Brand and/or Client, provided that, pursuant to such sponsorship agreements, such third parties:

  1. a) acquires the qualification of a regional or global sponsor of the Rightsholder with a multi-year agreement.
  2. b) acquire naming rights in relation to (i) one or more sports centres of the Rightsholder, and/or (ii) the Stadium where the Rightsholder plays its home matches.

7.3 Without prejudice to any further remedy available under applicable laws (including, without limitation, the right to compensation for damages), either Party shall be entitled to terminate the Agreement in the event that the other Party breaches one of its contractual obligations and such breach is not remedied within 15 (fifteen) days from the receipt of the written notice of default sent by the other Party, which shall specify that, upon expiration of the above 15 (fifteen) days period, the Agreement shall be automatically terminated.

8. MISCELLANEOUS

8.1. Should one or more provisions of this Agreement be null or void, the effectiveness of the other provisions is not affected thereby. Instead of the null or void provision, a provision shall be implemented that corresponds to the null or void provisions to the greatest extent.

8.2. The Client shall not assign under any circumstance (including, without limitation, in the event of transfer or lease of the business or a branch of business as a going concern), in whole or in part, this Agreement and/or any of the rights or obligations hereof to any third party and shall refrain from allowing any third party to enjoy the rights deriving from this Agreement irrespective of the legal terms under which such enjoyment is carried out, without the prior written consent of the Rightsholder. The Client shall not grant sub-licenses, under whatever title, to any third party without the prior written consent of Adrenali.ne.

8.3. The content of and any information disclosed or obtained pursuant to this agreement is strictly confidential. Both contract parties shall preserve the confidentiality.

8.4. Any other services which are provided by Adrenali.ne but not described in the Agreement are voluntary and do not form a future entitlement. This Agreement, together with any other documents referred to herein, constitutes the entire legally binding agreement and understanding among the parties with respect to the subject matter hereof, and shall supersede all prior oral and written agreements or understandings of the parties relating hereto.

8.5. This Agreement shall be governed by, and construed in accordance with, the laws of Switzerland. Any dispute arising from or related to the present Agreement will be submitted exclusively to the Court of Arbitration for Sport in Lausanne, Switzerland, and resolved definitively in accordance with the Code of sports-related arbitration. The Panel will consist of one arbitrator. The language of the arbitration will be English.

Adrenaline Media AG
Schwanenplatz 4
6004 Lucerne
Switzerland

VAT ID: CHE-227.063.164
Place of Registration: Lucerne, Switzerland

CONTACT

Email: support@adrenalinesport.com

DISCLAIMER

The content and structure of this website are protected by copyright. Any use of our website, including (without limitation) the reproduction, dissemination, transmission, publication, alteration, making available to third parties or adaptation of any content and/or structural elements of it, in particular images, graphics, design ideas and elements, and text requires Adrenaline Media AG's prior explicit written consent. The doing of an unauthorised act in relation to a copyright work may result in both a civil claim for damages and criminal prosecution.

Our website has been compiled with care and to the best of our knowledge. Nevertheless, we cannot assume any liability for the completeness or accuracy of any of the content or pages.

Our website may include external links to third-party websites. Since we do not have control over the content of these websites, we cannot be held liable for their content. The provider of the linked website is responsible for the accuracy and content of the information provided. At the time the links were placed, no legal violations were apparent to us. If we become aware of any legal violations, we will promptly remove the respective link.

When you visit our website, certain information about your access (such as date, time, and accessed page) may be stored on our server. This information does not involve the analysis of personal data (such as name, address, or email address). If personal data is collected, it will be treated as per the content of our Privacy Policy.